3 Rivers Outdoor Company (3ROC) on Dec 23 unveiled “The Good Gear Investor Program”, a crowd-funded plan for growth and expansion in 2022. Christine Iksic, owner and co-founder of the local gear shop, launched the program ahead of their annual Outdoor Movie Night, a free community screening of the holiday classic It’s A Wonderful Life.

The shop serves as a hub for the outdoor community to meet, gear up, network and has been recognized for hosting a wide variety of events. “I believe what we set out to do [when we opened the shop] three years ago, we’ve accomplished,” Iksic said. “What’s next for 3ROC…we’ve been presented an opportunity to grow into a riverside location where we can offer paddlesports, rentals, demos and really create what I think is an epic outdoor event space.” The Investor Program” will also allow 3ROC to expand their current events program to produce more “grand adventures” and skill-building focused day trips through the 3ROC Adventure Club, “taking our outings and events to the next level”.

The “Good Gear Investor Program” seeks 100 investors to buy in at $1,000 each. These investors will make a commitment to shopping local at 3ROC, and in return, they’ll receive added incentives like pro-deal offers, free equipment rentals, exclusive event access, and more. Investors will be able to use their investment dollars to shop for gear in-store beginning spring 2022.

Based in Regent Square, Pittsburgh’s only independently owned outdoor retailer is woman-veteran owned and community-focused. The shop offers a regular schedule of free weekly events, including trail runs, yoga, mountain biking, and monthly community campfire and s’mores nights that are fun for the entire family. 3ROC prides itself on being Pittsburgh’s hub for the outdoor community. With a knowledgeable, specialized staff, they carry unique, quality brands that you may not find elsewhere. Whether it is an afternoon walk-in Frick Park, a month-long thru-hike, or a climbing trip, the crew at 3ROC is ready to help you get geared up!

For information about the “Good Gear Investor Program,” visit www.3riversoutdoor.com/goodgear