LOCAL- Tell us about yourself and your families small business ties?
LOCAL- When and what was it that started you on this journey?
I (Tori) was working multiple jobs after graduating college in 2015, just trying to make ends meet after moving into a
LOCAL- What challenges have you found operating two locations?
LOCAL- With many shoppers looking to online stores like Amazon to buy goods traditionally sold in brick and mortar stores how do you separate yourself and capture market share?
My mom and I love to online shop like the rest of ’em! But, I feel it’s a little different with clothing. People like to try on things to know if it fits just right. They also like to feel the material and know what kind of clothing they’re buying before placing an order. I love having my website as a tool that our customers can check out what we have before they come into the store. I have so many moms who come in with screenshots from their daughters, looking to buy a top or sweater her daughter just has to have! I think that’s so cool! On our social media, where I interact with the majority of our customers, I try to capture the essence of our awesome in-store atmosphere, in hopes that our followers will want to come in and check us out – you can’t get that on Amazon!
LOCAL- How would you describe your store, who is your ideal client?
Our store definitely gives off a boho chic vibe when you step inside. We love pretty things with a little bit of an antique style, decor wise. As far as our clothes go, we love casual wear that you can sport a million different ways. We are also super into staple pieces and statement pieces. We want our customers to be able to come in and find a little bit of everything when they shop with us. Our ideal client is someone who is looking to add amazing pieces to their wardrobe. We cater to women of all ages, we love seeing people rock our pieces all over social media and out in the real world!
LOCAL- Without giving away your master plan, what are your growth plans for 2018 and beyond…
We love to live in the moment, but a business cannot grow unless you are looking forward. At this point in our business, in a couple words, our growth plan would have to be, “old school marketing”. We are still taking each day at a time, but we are hoping to keep growing when the time is right!
GIVE A MAN A MASK, said author Oscar Wilde, and he’ll tell the truth. * In…
AN ESSENTIAL ELEMENT of financial planning for today’s arts and nonprofit organizations is The Benefit.…
“I had always planned to make a large painting of the early spring, when the…
“There are things that are not sayable. That’s why we have art.” — Leonora Carrington (“Britain’s…
“I paint the way some people write their autobiography. The paintings, finished or not, are…
THIS SATURDAY Jan. 6, one of Pittsburgh’s most eclectic and prolific art collectors presents the…