Written By: Eileen Quinn
Anyone spending time in Pittsburgh’s east end Squirrel Hill neighborhood knows that in addition to being home to the largest concentrations of Pittsburgh Jewish families, it is also a lively Asian restaurant corridor. From where Murray Avenue meets Forbes, down to Forward Avenue and across to Shady Avenue, this L-shaped corridor boasts thirty-one restaurants, more than twenty of which are of Asian influence. From Chinese to Thai to Taiwanese to Vietnamese to Turkish to Japanese to Indian, diners looking for a particular Asian dish won’t have to leave this neighborhood.
KIIN is the brainchild of one of the owners, Norraset (Nor) Nareedokmai, and his wife Rujira, who fell in love with Lao food on their last trip to Southeast Asia. Entering Laos, Nor was struck realizing the overlap between Laos and Thai’s Isan-style food, which has its roots in Laos. The couple, both born in Thailand, began to conceptualize how Thailand could share a food border with Laos in a way that would popularize Isan food and give respect to its Lao origins. Hence, they came up with the name KIIN, which carries the idea of “eat together” in both languages.
Upon their return, Nor reached out for a Lao chef to advise them in the United States. That was when they found Chef Seng of D.C., the founder of the Lao food movement in the U.S. – #LaoFoodMovement. Chef Seng is the owner of the well-received Lao establishment, Thip Khoaw in the D.C. belt area. Her mission is to popularize Lao food in America and she was very happy to help. She began to visit Pittsburgh over several months, advising Nor on the menu development for KIIN’s Lao menu.
When asked about the pairing of a Lao and Thai menus, Nor, on the board of Uncover Squirrel Hill said, “The Squirrel Hill community is a destination for diners to experience culture through food. We hope KIIN inspires people to discover Lao food and see how Lao and Thai food, while unique, share a common thread.”
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