Breaking Brews Marketing Company announced plans to launch Pittsburgh Libations Week (PLW), a week-long event dedicated to spotlighting and showcasing Pittsburgh’s thriving adult beverage scene. PLW will focus strongly on education, collaboration, awareness, and camaraderie regarding craft beer, cider, mead, spirits, and wine throughout the region.
“Pittsburgh Libations Week is long overdue and our city is running rampant with brewers, distillers, wine, cider, and mead makers who all deserve recognition for everything they’re doing to create an incredible culture in our city,” Jason Cercone, Founder of Breaking Brews and creator of PLW, stated. “We want everyone involved with bringing quality beverages to Pittsburgh to be part of making PLW spectacular and we want bars, restaurants, and organizations of all shapes and sizes to be part of the festivities as well. In addition, we want consumers of all beverages, no matter what their preferences are, to fully experience the advantages our city offers when it comes to the adult beverages they love.”
Pittsburgh Libations Week’s mission is to promote the growth, evolution, and success of the Pittsburgh region’s libations community. The initiative will be operated by industry professionals with a vested interest in the progression of adult beverages throughout Pittsburgh.
“Our goal is to listen to what people want, then deliver on those expectations as much as we possibly can,” Cercone continued. “Pittsburgh Libations Week will be built on a solid foundation of ideas from the community, as well as the ideas of professionals within this industry whose livelihood depends on the support of said community. We want to build a long-standing tradition that contributes to putting Pittsburgh on the map as a worldwide libations destination and, thanks to an incredible cast of characters throughout the region already leading the charge, we are off to a tremendous start.”
Pittsburgh Libations Week has slated a series of events planned over the next 16 months leading up to its inaugural showcase in the Fall of 2018, the first of which being a Kickoff Party, which will be announced soon, according to Cercone. PLW also plans to partner with various charities to foster community growth.
“We will have a strong purpose with Pittsburgh Libations Week and give back to our community in the process,” Cercone said. “Pittsburgh has done so much to provide a foundation for great adult beverages that has allowed this industry to flourish. We want to support charities and give back to our community in any way we can.”
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