Framing the Lives of Pittsburgh Kids


Pairing a cause along with trendy durable eyewear is unheard of to most, that is until they make a visit to Chromos Eyewear.

Located on Butler Street next to Who New?,  Chromos supplies patients with eye exams, contact lenses, sunglasses and prescription lenses designed by founder Daniel Childs.

Growing up in several of the optics offices that his father owned, Childs began to realize that there were only 2 types of sunglasses out there, ones that costed well above $100 with a quality frame and ones that costed $15 and broke at the drop of a hat.  He had a vision (literally) to create a durable and stylish eyewear line that could hit a healthy medium in pricing.  After trying out his concept in a class project for the Martin J. Whitman School of Business Management and finding a manufacturer suiting for his idea, Chromos Eyewear became real.

Now with three styles of polarized lens sunglasses and over 20 eyeglass frame options all under $100, Chromos has filled the market void with affordable eyewear that will last.

Aside from creating sweet frames, Chromos has a mission; to provide children in need with free eye exams and glasses to help them see a brighter future.  With the staggering statistic that 25% of all school-age children have vision problems significant enough to impair their academic performance and Pittsburgh being no stranger to hard times, schools often screen their students, a note or phone call is sent home and the process ends if the means are not there to get the right eye care.  That’s why Chromos has teamed up with Pittsburgh Public Schools to give free exams and eyeglasses to 10 schools they have in rotation in a program called Chromos Cares.  Along with the free exams and glasses, every pair of glasses sold at Chromos support their initiative.

With philanthropy being a part of his entire life, it only made sense for Child’s to keep the ball rolling in his professional life.

“Being born and bred in the city of steel, of course, I wanted to give back to children right in my backyard,” said Childs.